Art Undercover
Agency assignment for a Non-Profit - Farmingdale State College
Client: PAC & MOCA
Spring 2026
OverView
The project brief was to design a campaign for PAC’s walking arts tour that can appeal to both children and adults. The deliverables for the project were a scavenger map, adult brochure, children brochure, scavenger hunt card, social media ads, and stickers.
software
Adobe InDesign - Adobe Illustrator
My role
Brand design - Brand research and strategy - Brand identity - Photography - Art direction - Copywriting.
Design Story
I approached this project by first coming up with a mood board for both concepts as well as folds. Since this project had to appeal to both children and adults, I brainstormed concepts that could be dressed up and dressed down. The main source of inspiration came from PAC being a contemporary museum. I focused heavily on geometric shapes and made sure to incorporate their brands color. After client review I ultimately landed on the final designs for this campaign.